Author Archive

MWS Mobile Strategy

Delivering magazine content has never been more complex. The proliferation of mobile devices, emergence of social media, and convergence of media types have created a new imperative for publishers to implement an agile content supply chain that’s easily adaptable to new platforms and channels. This requires:

adopting standard file/publication formats where possible;
developing a workflow that ...Read more.

Content Anywhere: Follow the Money

…when using content to develop brand awareness or loyalty, first focus on the unique content value you can deliver to consumers.